Twenty years helping global brands sound native in Chinese.
ChineseTrans is the localization studio of a team that has spent two decades on the China market frontline, first translating, then building the strategy and funnels behind content that actually sells.
Why we exist.
Over twenty years with foreign brands in China, we kept seeing the same gap: world-class expertise, presented through Chinese that doesn't carry its weight. A literal translation loses the value you spent years building. A page that looks international but doesn't read native. A path to a purchase nobody designed. ChineseTrans exists to close that gap, Chinese written for the market, and structured to move a buyer.
Understand the market
Audience, competitors and cultural context first. We localize for how Chinese buyers actually read and decide, not for a word-for-word match.
Localize the message
Transcreation, not translation: tone, information order, terminology, objections and calls to action adapted to the market.
Build the funnel & measure
We place the copy inside a real conversion path, and improve it with evidence, not opinion.
How we work
- 1DiagnoseFind where trust, clarity or action is being lost.
- 2StructureFix the narrative, the evidence and the commercial path.
- 3BuildDeliver the Chinese copy, plus written advice (L2) or a strategy rationale (L3).
- 4ImproveUse real behaviour and outcomes to sharpen what matters.
Two decades on the China market frontline.
ChineseTrans is part of a team that has advised global brands on the China market for over twenty years, through SinoStep (China market entry consulting) and MakeItChinese (digital experience growth). We work across cross-border e-commerce, brand localization, sales funnels and conversion optimization, with native editors and bilingual strategists.
Figures below reflect the team\u2019s combined track record across the family of brands.
As featured in
Who we work with
- Cross-border e-commerce and DTC brands
- SaaS and digital products entering China
- Professional services and expert-led firms
- Agencies that need native Chinese copy
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Explore servicesWhat clients say
They handled our website localization and China online marketing campaigns. They are the real experts in this field, and I strongly recommend them.
Excellent in Chinese translation, and a real pro at helping foreign companies promote their products and services in China.
One of the best in the business. What they charge is well worth the money, and more. I really enjoyed their expertise on my projects.
Responsible, diligent and thorough, and their English is excellent. I highly recommend them for any challenging task.